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報名方式: 網路報名 https://forms.gle/GmVye63NhaiH2oGj8
活動網址:
參加對象: 教職員,學生,校友,其他,
聯絡人: 胡家馨
連絡電話: 02-77493336
電子郵件: serenah11111111111@ntnu.edu.tw

 國立臺灣師範大學體育與運動科學系程紹同教授誠摯邀請富邦金控品牌管理暨公關處副總經理 —— 林茂生女士，蒞校分享運動贊助的專業實務經驗。

 

在本系 EMI 課程「 運動贊助策略研究  」中，林副總將以馬拉松贊助為核心案例，深入解析從品牌策略規劃到實際執行落地的完整歷程。這是一次近距離向產業頂尖領導者學習運動行銷實務的絕佳機會。

 

講題： 從策略到執行：品牌如何運用馬拉松贊助

講者： Cindy Lin 林茂生（富邦金控品牌管理暨公關處 副總經理）

日期： 2026 年 4 月 17 日（星期五）

時間： 上午 9:10

地點： 師大本部體育館 002 教室

報名連結 https://forms.gle/GmVye63NhaiH2oGj8

 

本活動開放大眾參加(人數上限30名)，並將視報名情形同步提供線上直播。

敬請填寫報名表單，期待您的參與！

 

Subject: From Strategy to Execution: How Brands Leverage Marathon Sponsorship

 Dear Students and Faculty,

 

Professor Philip Cheng from Department of Physical Education and Sports Sciences at NTNU is honored to invite Cindy Lin, Executive VP of Brand Management and Public Relations at Fubon Financial Holding, to share her expertise on sports sponsorship.

 

In this EMI course session, Studies in Strategic Sport Sponsorship, Ms. Lin will dive into the practical journey from strategy to execution, using marathon sponsorship as a primary case study. This is a unique opportunity to learn from a top industry leader about how major brands navigate the sports marketing landscape.

 

Topic: From Strategy to Execution: How Brands Leverage Marathon Sponsorship

Speaker: Cindy Lin (Executive VP, Fubon Financial Holding)

Date: Friday, April 17, 2026

Time: 9:10 AM

Venue: Classroom 002, Gymnasium Building, NTNU

Sign Up Here: https://forms.gle/GmVye63NhaiH2oGj8

 

The event is open to the public and will be live-streamed if the attendance exceeds the limit of 30 people. We look forward to seeing you there!

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